John Lotts, better known by his stage name Big Boogie, has quickly emerged as a prominent voice in Southern trap music. Born on November 4, 1996, Lotts is a Scorpio whose gritty and raw portrayal of life in the streets has resonated with fans all over the world. At just 27 years old, the rapper has already made a significant impact on the hip-hop scene, and his influence continues to grow. Known for his Southern trap style and vivid storytelling, Big Boogie has amassed a loyal fanbase, not only in his hometown of Memphis, Tennessee, but also across the United States.
Early Life and the Influence of Tragedy
Big Boogie’s journey into the music industry was shaped by profound personal tragedy. Born in the United States, Lotts faced a devastating loss early in his life when his father was killed. This pivotal event had a lasting impact on him, motivating him to turn to rap as both a form of self-expression and a way to channel his pain. The loss of his father became a driving force behind his decision to pursue music seriously, and it wasn’t long before he found his voice as a rapper.
Growing up in Memphis, a city known for its rich musical heritage, particularly in the genres of blues, soul, and rap, Lotts was surrounded by musical influences. However, it was the harsh realities of street life that heavily influenced his sound and lyrical content. His Southern trap style is characterized by raw, authentic narratives that reflect the challenges of growing up in an environment where violence, poverty, and loss are all too common.
Breakthrough and the Rise of Big Boogie
Big Boogie’s big break came with the release of his 2021 album UnderRated. The album, which blends hard-hitting beats with introspective lyrics, quickly gained traction, propelling him into the spotlight. The project resonated with fans who connected with his unapologetic storytelling and the authenticity he brings to his music. For many, UnderRated was not just an album but a statement—a declaration of Big Boogie’s rise from the streets and his determination to make a name for himself in the rap game.
Lotts’ Southern trap style, which draws on the influence of Memphis legends, sets him apart in the genre. His music often delves into themes of survival, loyalty, and mental health, with tracks that balance raw energy with emotional depth. One of his most notable songs, “Mental Healing,” captures this balance perfectly. The song speaks to the struggles of overcoming personal demons and the search for peace in a tumultuous world. The live performance of “Mental Healing” on YouTube has garnered over 40 million views, showcasing the wide-reaching impact of his music and how it resonates with listeners on a deep emotional level.
Association with Yo Gotti and CMG
Big Boogie’s rise in the rap scene was further solidified when he signed with CMG, the label owned by fellow Memphis rapper Yo Gotti. Yo Gotti, a heavyweight in the Southern rap scene, has been instrumental in mentoring and supporting new talent from Memphis, and Big Boogie is no exception. Being signed to CMG has not only provided Lotts with the resources and platform needed to take his music to the next level but has also positioned him as one of the label’s most promising artists.
Yo Gotti’s mentorship has played a crucial role in shaping Big Boogie’s career, providing him with the guidance and support necessary to navigate the often unpredictable and competitive music industry. This partnership has allowed Lotts to maintain creative control over his sound while benefiting from the promotional power of a major label. With CMG’s backing, Big Boogie has been able to reach a broader audience, and his music has continued to gain traction across various platforms, particularly on social media and streaming services.
Personal Life and Family
Behind the tough exterior that Big Boogie portrays in his music, there is a side of him that is deeply connected to his family, particularly his daughter, Raya Joi. While much of his music reflects the hardships of street life, he has made it clear that his family, especially his daughter, is his main source of motivation and inspiration. Fatherhood has added a new layer to his music, with some tracks reflecting the balance between the pressures of the streets and the responsibilities of being a father.
Based in Memphis, Big Boogie continues to build his career while maintaining strong ties to his roots. Memphis, a city that has historically produced some of the biggest names in Southern hip-hop, continues to serve as the backdrop for much of his music and personal life. His connection to his hometown is evident in his lyrics, where he often references the city’s unique culture, challenges, and beauty.
Social Media Fame and the Power of His Platform
In today’s music industry, social media plays a pivotal role in an artist’s success, and Big Boogie has leveraged platforms like Instagram and YouTube to expand his reach. With over 1.2 million Instagram followers, Lotts regularly connects with his fanbase by sharing glimpses of his life, new music, and behind-the-scenes moments. His Instagram is not just a platform for promotion but also a space where he engages with his followers, offering them an inside look at his journey as both an artist and a person.
Social media has allowed him to build a personal connection with his audience, making him more than just a rapper—he’s an influencer whose life and music inspire others. His authenticity on these platforms has contributed to his growing popularity, helping him attract fans from all walks of life.
The Future of Big Boogie
As Big Boogie continues to grow as an artist, his future in the music industry looks incredibly bright. His unique blend of Southern trap and heartfelt lyrics has set him apart in a crowded field, and his dedication to his craft is evident in every project he releases. With the support of CMG and the mentorship of Yo Gotti, Big Boogie is well-positioned to become one of the leading voices in Southern hip-hop.
Big Boogie’s music is more than just entertainment—it’s a reflection of the realities that many face in the streets of Memphis and beyond. His rise from a challenging upbringing to a successful rap career serves as an inspiration to others who are looking to overcome adversity and make a name for themselves. As he continues to evolve as an artist and storyteller, Big Boogie is poised to leave a lasting impact on the world of hip-hop for years to come.
