At just 24 years old (as of 2023), Hassan Emilio Kabande Laija, known professionally as Peso Pluma, has quickly ascended the ranks of the global music scene. With a net worth of approximately $20 million, this Mexican-American singer-songwriter has made an indelible mark on Latin music. His unique style and viral hits have captivated audiences worldwide, propelling him to international stardom in just a few short years. Let’s take a deeper look into the life and career of Peso Pluma, exploring his journey, challenges, and the milestones that have defined his rapid rise to fame.
What Was Peso Pluma’s Early Life Like?
Peso Pluma was born on June 15, 1999, in Guadalajara, Jalisco, Mexico, and grew up in the nearby municipality of Zapopan. Raised by his parents, Hassan Kabande and Rubi Laija, in a musically inclined household, Peso Pluma developed a love for music from a young age. His introduction to playing the guitar at the age of 15 came through self-taught YouTube tutorials, sparking his passion for songwriting. The environment of his upbringing allowed him to channel his creativity into music, using his songs to express his emotions and experiences. His cousin, Roberto “Tito” Laija Garcia, also shared his musical ambitions, and together, they began their journey toward making a name in the industry.
How Did Peso Pluma Launch His Music Career?
Peso Pluma’s formal entry into the music world came in 2020 when he and his cousin Tito Laija released two debut albums, Disco en Vivo and Disco en Vivo, Vol. 2. While these early works did not achieve widespread success, they laid the foundation for Pluma’s solo endeavors. His first solo studio album, Ah y Qué?, arrived in April 2020 and featured collaborations with notable artists such as El Choforo and Lalo Reyes. This project marked a turning point for Pluma, signaling his arrival on the Mexican music scene.
In 2021, Peso Pluma solidified his place as an emerging artist with his second studio album, Efectos Secundarios. The album’s standout track, “Por Las Noches,” garnered significant attention, further enhancing his profile. Collaborations with artists like Hector Rubio propelled his career, and his innovative fusion of genres began to resonate with a growing fan base.
What Are Peso Pluma’s Most Significant Achievements?
Peso Pluma’s breakout moment came when he collaborated with Raul Vega on the viral hit “El Belicón.” The track, which quickly gained traction on platforms like TikTok and Instagram, debuted on the Billboard Hot 100, peaking at number 46. This success was followed by his extended play Sembrando, which allowed Peso Pluma to experiment with new musical styles and connect with fans on a deeper level.
One of the highlights of his career came with the song “Ella Baila Sola,” a collaboration with the group Eslabon Armado. The song not only topped the Latin and Mexico Streaming Songs charts but also became a historic hit on the Billboard Hot 100, peaking at number 4. Peso Pluma became the first Mexican artist to reach such a high ranking on the chart, marking a major milestone for Latin music.
What Controversies Have Surround Peso Pluma?
As Peso Pluma’s fame grew, so did public scrutiny. One of the most notable controversies surrounding him involves allegations of connections to Mexico’s drug cartel scene. Songs like “Siempre Pendientes,” which some claim glorifies figures like Joaquín “El Chapo” Guzmán, have drawn criticism. A music video featuring firearms and references to drug-related imagery was removed from YouTube after attracting millions of views, further fueling the debate about the content of Peso Pluma’s work.
Despite these controversies, Peso Pluma has remained resolute in defending his artistic choices. He insists that his music, often categorized as narcocorridos, a genre focusing on themes like street life and the drug trade, is a form of storytelling and should be viewed as art rather than an endorsement of illegal activities.
What Has Peso Pluma Been Working on Recently?
In 2023, Peso Pluma released his highly anticipated third studio album, Génesis, which became a defining moment in his career. The album peaked at number three on the Billboard 200, making it the highest-charting regional Mexican album in Billboard history. Additionally, his song “AMG” achieved 7× platinum certification, further cementing his status as one of the most successful Latin artists of his generation.
Moving into 2024, Peso Pluma continues to push boundaries. He has announced his fourth studio album, Éxodo, which is expected to feature collaborations with international artists like Cardi B, Quavo, and Anitta. His Grammy debut, where he took home the award for Best Música Mexicana Album, is another significant milestone in his evolving career.
What is Peso Pluma’s Personal Life and Current Net Worth?
As of 2024, Peso Pluma’s net worth is estimated at $20 million, a figure that reflects his success across multiple income streams, including album sales, streaming revenue, and sold-out tours. Additionally, Peso Pluma founded his own record label, Double P Records, further expanding his influence in the music industry. His investment in real estate, including the purchase of an $800,000 mansion in his hometown of Guadalajara, demonstrates his financial savvy.
On the personal front, Peso Pluma’s high-profile relationship with Argentine singer Nicki Nicole made headlines. However, in 2024, the couple parted ways, with Nicki Nicole publicly announcing the breakup on social media. Although Peso Pluma has been spotted with other potential romantic interests, his current relationship status remains unconfirmed.
What Does the Future Hold for Peso Pluma?
With his upcoming album Éxodo and a second headlining tour planned for 2024, Peso Pluma’s future looks bright. He continues to collaborate with prominent artists from around the world, and his music is breaking barriers across genres and geographies. His performances on major platforms like The Tonight Show Starring Jimmy Fallon have helped him reach an even wider audience.
Peso Pluma’s journey from a self-taught guitarist in Guadalajara to an internationally recognized music star is a testament to his perseverance, talent, and ability to captivate audiences. As he continues to evolve as an artist, there is no doubt that Peso Pluma will remain a dominant figure in the music industry for years to come.
